SurveyMonkey Adds MaxDiff Solution

DIY online research pioneer and enterprise feedback platform SurveyMonkey has added MaxDiff Analysis features, using industry standard Best-Worst scaling methodology to assess respondent's preferences. Existing customers on Advantage or higher plans get the tools for free.

The new solution presents respondents with a random-ordered subset of attributes to evaluate, and asks them to pick the most and least important item from the list, providing researchers with a ranking of preferences for use in prioritizing development and maximizing audience satisfaction. Uses include prioritizing the right product features, optimizing marketing messages and developing popular benefits for employees.

The tool includes in-product guidance for setup and analysis; seamless integration with SurveyMonkey Audience to help users target the right respondents; built-in experimental designs that help reduce survey bias; and shorter versions of questions to reduce respondent fatigue. Time-saving analysis features include Counts analysis to surface patterns in what respondents choose, and Empirical Bayes analysis to calculate preferences at both the feature and respondent levels.

SVP of Product Management Samuel Bakouch (pictured) says the solution 'empowers users to focus on what matters most to their target audiences - and run this type of analysis faster, more frequently, and at a lower cost'.

The firm is headquartered in San Mateo, California and online at www.surveymonkey.com .