UK's Barb Invites Tenders for Establishment Survey

UK TV audience measurement and ad currency body Barb has issued an invitation to tender for its Establishment Survey and panel recruitment contract. The panel will be expanded next year to include 7,000 homes.

At around 1000 UK households every week, the Establishment Survey is one of the largest face-to-face research exercises in the UK, gathering data on the characteristics of the country's households to ensure the organisation's panel accurately reflects the population in terms of demography, geography and TV equipment ownership. It is also used to find homes to recruit to the panel.

The new contract covers the running of the Survey from January 2025 until December 2029. Ipsos is the current contractor and has been in the role for more than twenty years (including MORI / Ipsos MORI / Ipsos).

Barb Research Operations Director Caroline Baxter (pictured) says that with the expanded panel size, 'our Establishment Survey is more important than ever to ensuring that our panel profile is current and that we have a large pool of homes to draw on to maintain our sample'. She adds: 'We are looking for proposals that strike a good balance between maintaining the high research standards that you would expect from Barb, while bringing fresh thinking and innovative ideas for how we keep the Establishment Survey fit-for-purpose until the end of the decade'.

The submission deadline is February 9th 2024, and the contract will be awarded in April 2024, for commencement of operations in January 2025. Further information is available from caroline.baxter@barb.co.uk . Web site: www.barb.co.uk .