Comscore Adds Social Media to Multi-Platform Suite

Comscore has added social media metrics to its Media Metrix Multi-Platform suite, which already provides a deduplicated view of audiences across desktop and mobile.

The 'Social Incremental' upgrade promises a more complete picture of reach, helping both advertisers and publishers with features including audience overlap analysis, combined total audience reach and deduplicated social reach. In addition, the firm's Digital Industry Rankings will now add numbers for social media into its calculation of total audience.

COO Greg Dale (pictured) comments: 'Comscore's methodology streamlines data with precision and uncovers interconnections across platforms, enabling us to deliver unique reach metrics that now include social. It's a solution only made achievable by the massive scale of Comscore's proprietary digital panel. Our Social Incremental methodology, which is inherently privacy-first, allows publishers with significant social presence to capture and monetize the full value of their deduplicated audiences across their entire footprint'.

Web site: www.comscore.com .