DV to Measure and Verify Instacart Ads

Digital media measurement and analytics provider DoubleVerify (DV) has announced a partnership with grocery tech company Instacart, allowing advertisers to verify media and optimize performance across the platform.

Instacart works with grocers and retailers in North America to facilitate online shopping and deliver from more than 80,000 stores. Over 'the coming months' the partners will work to integrate DV's technology to verify that Instacart video and display ads are viewable by a human being and are safe from fraud and Invalid Traffic (IVT).

Double Verify CEO Mark Zagorski (pictured) comments: 'We are excited to extend DV's independent measurement on the Instacart Ads platform to ensure that campaigns meet key media quality criteria while maximizing performance for advertisers. Instacart has been a pioneer in online grocery shopping for over a decade, and this partnership exemplifies the leadership, innovation and trust that both companies have built'. Tim Castelli, VP of Global Advertising Sales at Instacart adds: 'As we continue to scale our advertising solutions, we are committed to delivering measurable value and growth for our brand partners'.

Web site: www.doubleverify.com .