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CfMC Rebrands
Software supplier CfMC, whose data collection tools Survent and WebSurvent power some 65% of the interviewing stations at US research firms, is adopting a new identity after 37 years.
The San Francisco-based company has a new logo, color scheme, and signature line, Research Software. The company says that its corporate image and marketing communications have 'taken a back seat to software development' for most of its history.
Ads launching the new brand will sport the descriptive tagline Nonstop support. CfMC stood for Computers for Marketing Corporation, but with the graphic redesign, the company will be known exclusively by the four letters. An ad campaign featuring worst-case scenarios will reflect 'the need for nonstop support in a technology-based research environment'. 'Support is at the heart of our culture' according to President Richard Rands. 'We see nonstop support as our way to help our clients be successful by ensuring seamless execution of research studies and assisting in the development of ground-breaking techniques. These range from remote research interviewing to multilingual web surveys, and include online reporting of results'.
CfMC introduced the first computerized tabulation program in 1967. Of its two main products, Survent is CATI and CAPI software which now enables remote interviewing (WebCATI), enhanced supervisory controls, and full ODBC support, while WebSurvent features Web Project Manager (WPM), a GUI for creating web surveys, and an Emailer function. The company also offers Mentor, a full-featured tabulation and reporting system, and operates two service bureaus for web surveys, data entry, programming, coding, and tabulations. It has offices in San Francisco, Denver, New York, and London.
Old CfMC logo - circa 1967
New logo - Released September 2004
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