Snowplow Names COO/CFO and SVP Sales

In Boston, US, customer data collection and modeling specialist Snowplow has appointed Brian Cohen as Chief Operating Officer and Chief Financial Officer, while Alex Lee joins as Senior Vice President of Global Sales.

Through its offices in the US, Europe and Asia Pacific, Snowplow provides a solution allowing companies to generate first-party customer data to power marketing and advertising performance. Users generate and model first-party customer data across their digital interfaces to capture descriptive customer journeys and create actionable first-party behavioral profiles.

Cohen joins with more than 30 years of experience scaling high-growth tech companies. Most recently, he worked for B2B data company DemandScience as Chief Financial Officer, before which he was CFO of cloud-native observability platform Logz.io; cybersecurity specialist BitSight Technologies; and loud infrastructure provider DigitalOcean. Lee previously served as Head of Sales at Peregrine which helps government institutions make data-driven decisions, and before this was SVP, Global Sales at customer data platform BlueConic; and Regional VP, Enterprise Corporate Sales at Salesforce. He also spent nearly a decade at Forrester Research, latterly as Director, Sales UK and Nordics.

Company Chairman Christopher Lynch comments: 'We are positioning Snowplow for its next phase of rapid expansion with a world-class executive team based out of Boston. Brian and Alex bring tremendous leadership experience that will allow us to capitalize on the incredible market opportunity that we see ahead of us'.

Web site: www.snowplow.io .