NIQ Launches Omnishopper Panel in Australia

Consumer intelligence business NIQ has launched an omnishopper panel, which exceeds 30,000 Australian households and provides data for around 70 retail banners across a number of sectors. It is underpinned by a mobile consumer rewards app which captures data from 250,000 receipts per month.

The firm, which was previously known as NielsenIQ and has now merged with GfK, focuses on understanding consumer buying behaviour. According to NIQ, omnishoppers account for 29% of spend in FMCG, and more than 56% of Australian households shop for FMCG across both online and offline channels.

The new Australia panel covers the grocery, liquor, convenience, pharma, general merchandise, home improvements, beauty specialist, pet speciality, fresh speciality and pure player generalists sectors, with two years of back-data.

Megan Treston (pictured), NIQ's Pacific MD, comments: 'Our omnishopper offering is the one and only solution in the Australian market offering a 'full view' for consumer behaviour insights in-home, on-the-go and online. Manufacturers and retailers can now understand their true omni market share, eliminate blind spots, see how their competition is performing, who their consumer is, where they are, and how they shop across offline and online'.

Web site: www.niq.com .