SightX Launches 'Ada' Generative AI Consultant

Research tech firm SightX has launched a Generative AI 'consultant' called Ada, which the firm says can suggest which experiments to run, and build projects to provide users with the best audience to target.

SightX is an end-to-end market research platform merging AI with consumer psychology, allowing users to create surveys, collect feedback, run experiments and analyze data in a central hub. Two years ago Apollo Intelligence, the parent of InCrowd and SurveyHealthcare Globus (SHG), made an undisclosed investment in the firm.

Co-founder Naira Musallam (pictured) claims that by combining research methodologies with GPT's advanced AI models Ada creates users' surveys and experiments in seconds, rather than days and weeks; and then provides analysis and an executive summary on demand. It can also apply customer feedback data to develop blog posts and content for ad campaigns, including copy, proposed platforms, and image suggestion.

Web site: www.sightx.io .