Pharma Specialist Blueprint Re-named Beyond Blue

Manchester, UK-based full-service pharmaceutical insight agency Blueprint Partnership has been re-named 'Beyond Blue'.

Launched in 2005, the firm offers patient journey mapping, early opportunity assessment, forecasting, segmentation, positioning and communications, employing a team of moderators, more than 48 project managers, and data analysts. The firm specialises in advanced analytics, with tools including ASA (Agile Scenario Assessment), SegMed (Strategic Segmentation) and Advanced Chart Audits. About half its work is qual research.

Commenting on the re-brand, Samantha Hope (pictured), Research Director, said: 'Beyond Blue encapsulates the journey we've undertaken and the value we consistently deliver to our clients and stakeholders. This rebranding is not just about a new label; it symbolises our dedication to growth, improvement, and the continued delivery of exceptional service'.

Web site: www.beyondblueinsight.com .