iSpot Hires Disney and ESPN Veteran Coletti

TV measurement company iSpot has appointed industry veteran David Coletti as Vice President of Sports Research & Insights.

iSpot.tv is a cross-platform TV measurement company operating a real-time, always-on platform tracking all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact. The firm measures TV-device impressions and second-by-second attention for all ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments.

Three months ago it acquired TV ad impact measurement company 605, and four weeks later media and streaming group Paramount Global announced it would use iSpot's Unified Measurement service as an ad buying currency for its linear and streaming TV in the US.

Coletti (pictured) brings more than two decades of experience in sports measurement to iSpot, most recently from Disney where he was VP Research & Insights, launching the company's Media Distribution Insights group that supports the distribution functions for TV networks, streaming apps, motion pictures, music and TV and film licensing. Before this he spent more than two decades at ESPN, leading the team responsible for providing strategic insights about the broadcaster's TV and digital performance across platforms, as well as building its consumer research function.

In his new role he will work closely with iSpot's brand, network and sports franchise clients to provide complete measurement and insights for TV consumption of live sporting events across linear, streaming and out-of-home (OOH).

CEO and founder Sean Muller comments: 'Dave has incredible knowledge about the dynamic intersection of TV and sports and the respect of so many in the industry. He will be an invaluable resource for helping brands, networks and franchises understand the audience viewership across various platforms and demonstrate the brand and business impact of sports advertising investments'.

Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America and is online at www.ispot.tv .