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New UK Consultancy
Andrew Smith, a former Divisional Director for Customer Service Research at GfK Martin Hamblin, has launched his own independent consultancy, which will focus on customer retention and loyalty issues, and how they impact on product development, branding and communications.
Smith has worked for mainstream UK agencies, including TNS, NOP and ORC International, for the last 20 years. He started his career client side at Clarks shoes, and held travel sector roles at Trailfinders and e-bookers.
Andrew Smith Research, which offers full service solutions for service sector clients, and is based near Leatherhead, Surrey, is already working for travel, leisure and media sector clients. Smith comments: 'The need to effectively understand how customers, staff and other stakeholders view your service, your proposition and your brand has never been greater. Investments in CRM and related initiatives need to show a clear return. Research can provide this, and help prioritise spending'.
A web site will shortly be operational at www.andrewsmithresearch.co.uk
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