Nextiva Acquisition Aims to 'Democratize CX Tech'

Unified CX platform provider Nextiva has announced the acquisition of contact center software firm Thrio, promising to bring sophisticated CX technology to all sizes of business. Terms of the deal were not disclosed.

Nextiva was established in 2008 and is headquartered in Scottsdale, Arizona. In late 2021 it secured $200m from Goldman Sachs Asset Management in its inaugural funding round, valuing the company at $2.7bn. The company has also invested recently in customer support and reputation management software firm Simplify360, and says the arrival of Thrio with its noted AI expertise will help 'future proof' its offer.

Nextiva CEO Tomas Gorny (pictured) comments: 'We're excited about the possibilities this acquisition brings. It's a logical step and brings us to the forefront of CX solutions. Now Nextiva has a clear path to market success, with nothing in its way'. Edwin Margulies, CEO of Thrio says the combination will accelerate the two firms' shared mission on a global scale, and adds: 'Together, we are putting an end to the CX technology gap between small and large companies'.

Web site: www.nextiva.com .