Merkle Launches Dedicated UK&I Salesforce Practice

In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience.

Merkle says the new practice, combined with the wider media and creative capabilities of its parent group dentsu, will allow clients 'to deliver a consistently intuitive experience to their customers, grounded in data-driven insights that ensure they remain ahead of customer expectations'. The practice taps the combined strengths of Merkle and Pexlify, a recently acquired and integrated Salesforce Summit Partner.

The expanded capability allows clients to further personalise customer interactions across media including media campaigns, web site visits and in-store interactions; gather and analyse customer data to identify pain points and areas for improvement; and gain actionable insights from customer data to optimise sales, marketing and service strategies.

Merkle UK&I Salesforce practice lead Stephen Lambert (pictured) says the enhanced offering 'marks a significant milestone and amplifies our collective ambition to meet our clients' evolving digital needs. By integrating the creative agility of an agency with the technical prowess of system integration, Merkle is redefining the customer experience landscape'.

With more than 16,000 employees in 30+ countries throughout the Americas, EMEA and APAC, Merkle is online at www.merkle.com .