DRNO - Daily Research News
News Article no. 36271
Published February 8 2024




Singapore Hire for PureSpectrum

PureSpectrum has appointed former Qualtrics and Dynata employee Mani Padmanabhan as Senior Client Director for Asia, based in Singapore.

Mani PadmanabhanLaunched in 2016 as a sample marketplace with the backing of Research Now and Critical Mix, now both part of Dynata, the company offers a complete end-to-end research platform promising faster and more efficient decision-making, and uses a respondent-level scoring system, PureScore. The latter is designed to block 'low-quality' respondents from taking surveys and was updated a year ago with machine learning from more than ten billion sessions since its launch.

Padmanabhan joins after roles at ADNA (Audience DNA), Qualtrics and as VP Southeast Asia and India at Dynata. In his new position he will help lead sales initiatives with existing and strategic client acquisition in the region.

APAC MD James Rogers comments: 'Having had the privilege of knowing and working across from Mani in the MR industry for over a decade it is my pleasure to welcome a talent like him to the team. With Mani on the front lines for PureSpectrum only compounds our intentions and dedication to a client first approach in the region'.

Web site: www.purespectrum.com .


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