Daasity Buys Red Fox to Offer Retail Data Single View

San Diego-based omnichannel consumer data and analytics platform Daasity has acquired Red Fox Analytics, which provides analytics for for retail-focused CPG brands, for an undisclosed sum. The combination promises merchants online and off-line sales, distribution and marketing data in one place.

Daasity offers modular data solutions: clients can use its services in parts or as a complete data, analytics and reporting platform. Last July it launched the Agency data suite, which promises to improve the way clients extract, load and transform data; develop custom analytics solutions and derive insights.

Red Fox offers insights consulting and fully managed, customizable data pipelines and reports for retail CPG customers, aggregating retail, syndicated and distributor data in one place to help clients with rapid decision-making and effective marketing. Instead of having to use separate data sources and service providers to track the performance of non-owned retail, owned retail and digital sales, the companies say clients will now get Daasity's digital sales data and analytics and Red Fox's retail and distributor sales data and analytics, in one holistic view including SPINS and NielsenIQ retail data.

Following the buy, Red Fox Analytics founder and CEO Chris Mauzé will join Daasity as Chief Product Officer, and says the two firms share the vision that their and their customers' biggest opportunity is 'in providing comprehensive coverage of as many data sources as we can support'. He adds: 'The future of consumer packaged goods is increasingly omnichannel, so we need expertise in both retail and online channels to deliver the most value possible'.

Dan LeBlanc (pictured), Daasity co-founder and CEO comments: 'The future of commerce includes having both a digital presence and being in retail, whether it's owned or mass retail. Success in the omnichannel environment relies on being able to act quickly on data, and the only way to do that is to have all the data from every sales channel in one place'.

Web sites: www.daasity.com and www.redfox.io .