Media.Monks Debuts Synthetic Data Service

Media.Monks, the digital-first, data-led advertising and marketing services brand of Sir Martin Sorrell's S4Capital, has launched a service called Persona.Flow, converting owned customer data into dynamic consumer personas for use in rapid insight generation.

Persona.Flow expands on the company's existing Monks.Flow service, allowing marketers to delve into their data via a straightforward interface. At the core of the service is a robust RAG framework integrating brand-owned data and factual data from extensive consumer and market research libraries provided in partnership with Claritas.

Media.Monks says the new service 'fosters the discovery of new creative concepts that may in turn generate further data based on their performance with real audiences'.

Media.Monks is the global, purely digital operating brand of S4Capital plc, established by Sorrell in May 2018. S4 aims to build a purely digital advertising and marketing services business by integrating businesses in three practices: Content, Data&digital media and Technology Services. The Company now has approximately 7,700 people in 32 countries with approximately 70% of revenue across the Americas, 20% across Europe, the Middle East and Africa and 10% across Asia-Pacific.

Web site: www.mediamonks.com .