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Australian News & Weather Sites Ranked
Nielsen//NetRatings has announced the further extension of its Market Intelligence Internet measurement rollout in Australia, this time to news and weather Web sites. ninemsn's National Nine News and Fairfax Digital's Sydney Morning Herald online publication top the rankings.
Market Intelligence was released in August 2004 following Nielsen//NetRatings' acquisition of RedSheriff. The product is based on page tagging and cookie identification technologies and is already available for automotive, real estate, employment, travel, magazines, entertainment, information technology and telecommunications. The company says it has worked closely with the key players in each industry in order to launch the new methodology.
Figures for November 2004 show that over 5 million Australian browsers checked the latest Australian news and weather updates online. ninemsn's National Nine News tops the ranking for unique browsers with 34% or 1.7 million, while the Sydney Morning Herald (published by Fairfax Digital) has the largest number of page impressions and the highest frequency.
| Top 5 Audited News and Weather Sites in Australia (total domestic traffic) |
Site
|
National Nine News |
Sydney Morning Herald |
The Age |
news.com.au |
Herald Sun |
Publisher
|
ninemsn |
Fairfax Digital |
Fairfax Digital |
News Interactive |
News Interactive |
Unique Browsers
|
1,737,062 |
1,433,779 |
1,107,320 |
966,322 |
435,254 |
| Page Impressions |
12,696,049 |
60,621,804 |
30,343,807 |
36,589,737 |
11,737,521 |
| Frequency |
3.06 |
5.90 |
4.63 |
5.43 |
3.47 |
| Source: Nielsen//NetRatings Market Intelligence Nov. 2004 |
At Publisher level Fairfax Digital leads the way with almost 2.3 million unique Australian browsers. ninemsn and News Interactive are running second and third in November with 1.99 million and 1.97 million unique browsers respectively. Fairfax Digital with 95 million and News Interactive with 87 million clearly lead the News & Weather category in terms of page impressions.
| Top 5 Audited News and Weather Publishers in Australia (total domestic traffic) |
Publisher
|
Fairfax Digital |
ninemsn |
News Interactive |
Optus |
SBS |
Unique Browsers
|
2,285,923 |
1,987,135 |
1,969,383 |
250,914 |
156,966 |
Page Impressions
|
95,184,467 |
16,171,681 |
87,212,842 |
2,092,879 |
2,995,071 |
| Frequency |
5.89 |
3.15 |
4.91 |
2.94 |
3.56 |
| Source: Nielsen//NetRatings Market Intelligence Nov. 2004 |
Web site at www.nielsen-netratings.com.au
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