DRNO - Daily Research News
News Article no. 36713
Published May 17 2024




Senior Hire and Promotion for Ambitious ThisThat

UK-based influencer marketing measurement company ThisThat has announced the appointment of Tom Shannon as Vice President of Sales and the promotion of Growth Director Joe Adsett to the new role of Vice President of Growth, supporting what it calls 'ambitious expansion goals for 2024'.

Tom Shannon and Joe AdsettThisThat promises its marketer clients the answers to three questions: what happened, why did it happen, and what do we do next to grow ROI? Its campaign insights are centred around measurement of brand lift, with 'a continuous loop of measure, learn, optimise, and repeat'. In March, the company secured an unspecified amount of funding a group including four founders of unicorn companies.

Shannon (pictured above) brings a decade of leadership experience, focused on SaaS Go-To-Market (GTM) roles helping to scale venture capital and private equity-backed businesses. He was one of the first commercial hires at consumer insight business Attest, and led a team at digital experience company FullStory. He will now lead ThisThat's sales efforts, as it aims for a target of $100m ARR.

Adsett (below), who joined the company in November, was previously a client of ThisThat for more than two years, having founded media-buying agency Unieed in 2016, He will now lead the firm's efforts to pivot towards a strategy based around enhancing Product-Market Fit (PMF) segments.

Founder Max Osborne says the company is 'ready to grow and make an impact in the marketing ecosystem'. He comments: 'Tom, a GTM leader who has seen the $0m to $100m journey now has scope to make that happen here. All while Joe, exited founder, performance marketing 30-u-30 and all around PPP (Product, Packing, and Positioning) genius will now get to focus his efforts to evolving our PMF segments as we expand our product offerings. My confidence in the next phase of growth could not be greater'.

Web site: www.thisthat.tt .


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