Two More From FutureBrand Join New MB Unit

Millward Brown has given its new global brand investment unit a name - 'Millward Brown Optimor' - and two Senior Vice Presidents, both former employees of FutureBrand, whence came unit Head Joanna Seddon a short while ago.

The new unit provides a focus for the group's expertise in maximizing clients' financial returns on brand and marketing investment.

New appointees Marco Forato and Nikhil Gharekhan will give senior level support to Dr Seddon. Forato, previously Senior Director of Brand Analytics at FutureBrand in the UK, will take charge of the unit in Europe, from a base in the Ealing office, London. Earlier in his career, Forato worked for Booz*Allen & Hamilton and Mitchell Madison Group in New York, as a management consultant developing and implementing new corporate strategies.

Gharekhan, who will cover North America from New York, worked previously as Engagement Director at FutureBrand in New York, helping clients through a wide variety of strategic and analytical brand issues, and earlier was a principal consultant in PricewaterhouseCoopers' corporate strategy practice.

The group, part of Kantar, is online at www.millwardbrown.com .