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IRI InfoScan to Include Morrisons / Safeway Data
The UK business of Information Resources, Inc. (IRI) has announced a strategic partnership with William Morrisons, whose EpoS data will be incorporated into IRI's leading-edge continuous UK retail scanning service, InfoScan(r). Morrisons have now completed the review of MR strategy which followed the acquisition of Safeway.
IRI's director of Retail and Client Solutions, Dave Buckingham says the inclusion of data from all Safeway fascia stores will 'allow clients to get a more correct and comprehensive view of the ever-changing retail landscape. It will also enable FMCG manufacturers to track the impact that Morrisons will have on the other grocery multiples as it becomes a national player in the UK'.
The agreement lasts until December 31st 2005. IRI's global home page is at www.infores.com
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