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Arbitron Appoints Urban Media Director
US-based audience measurement specialist Arbitron has appointed Julian Davis to the new position of Director, Urban Media Services.
In his new role, Mr. Davis will work closely with urban media and advertising agencies to ensure that Arbitron provides services to address their expanding business goals. He will be the main liaison working with advertising agencies and advertisers targeting black communities as well as the Black/African American owned radio stations and networks for several urban market initiatives including a benchmark consumer satisfaction survey of black targeted radio stations.
According to Mr Davis, 'We have committed to showing the viability of Urban Media to corporate brands. Arbitron understands the contributions that this market segment brings to the overall marketing mix and this new role will focus on conveying that to advertisers, agencies and broadcasters'.
Mr. Davis will continue the outreach activities he championed during his first 15-years with Arbitron. He has a long history of involvement in the black media and advertising community, working with the National Association of Black Owned Broadcasters (NABOB) to provide free industry studies highlighting the strengths and unique trends in black consumer radio usage. In great part due to Mr. Davis' work, Arbitron was recently honoured by Morgan State University with its Distinguished Achievement Award for 2004, an award given out by the university to organizations that contribute to African-American history and culture.
Arbitron's web site is at www.arbitron.com
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