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NPD Enhances Footwear Tracking Service
The NPD Group has added several new retailers to its footwear tracking point-of-sale service and has also added a new shoe chain channel that helps clients get a clearer picture of the marketplace.
The addition of new retail partners, such as DSW, Rack Room and Shoe Pavilion, compliments NPD's existing retail panel and enables NPD to expand its point-of-sale (POS) data. Having the new retailers on board also helps NPD's clients get a better view of the athletic and fashion footwear market from a competitive standpoint and provides insight into styles, pricing and categories.
According to Dennis Brown, group president of NPD Beauty, Home and Fashion, 'NPD's data represents the closest possible reflection of the footwear market. Our development of strong relationships and our diligence in recruiting new retailers has made these enhancements possible... The new shoe channel allows NPD to group participating retailers into relevant clusters, painting a clearer picture of the total footwear marketplace. NPD is the only footwear tracking service that integrates POS and consumer data'.
NPD Fashionworld, the fashion-tracking division of The NPD Group, provides sales and marketing information for manufacturers, retailers and related services in the apparel and footwear industries.
NPD's home page can be found at www.npd.com
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