Funds and ROI Tool Plans for A/B Testing Platform Eppo

US-based experimentation platform Eppo has raised $28m in a Series B round. The money will go towards further product development, and support for a range of marketing and AI 'experiments' including a new Channel Incrementality test suite focused on marketing spend.

Headquartered in San Francisco and founded / built by former employees of Airbnb, LinkedIn, Uber and Snowflake, the company positions itself as a next-gen A/B testing platform suited to the 'high flying experiment cultures seen at companies like Airbnb, Netflix and Amazon'. Its software aims to democratize experimentation across product, AI and marketing teams, with an emphasis on executive-level impact reporting and forecasting. Rather than testing for single use cases in DevOps or marketing, Eppo aims to allow every business function to experiment, integrating easily with cloud services, MarTech tools, AI products and data warehouses.

The investment funding round was led by Innovation Endeavors, with participation from Icon VC and support from existing investors Menlo Ventures and Amplify Partners.

CEO Chetan Sharma (pictured) comments: 'Modern companies are navigating an era of efficient growth, with public markets simultaneously demanding high revenue scale and high growth. Experimentation has become the canonical tool of efficient growth, de-risking large investments, ensuring that bad ideas fail fast, and giving leaders high conviction on which initiatives will successfully grow the business. Eppo lets companies replace decision by committee with decision by customers, creating an arena for a meritocracy of ideas'.

Home page: www.geteppo.com .