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Qual Leader for Synovate Asia Pacific
Synovate has appointed Sue Phillips in the new role of Regional Director - Qualitative Research for the Asia Pacific region. Phillips has been running her own UK-based consultancy, Eureka! Research, for the past ten years having previously worked for Schlackmans, Pegram Walters and New Solutions.
Asia Pacific CEO Tim Balbirnie, to whom she will report, said the role recognised increasing demand from clients for multi-country qualitative research. 'The fresh ideas and approaches Sue's international experience brings will result in a more consistent qualitative research offering across Asia Pacific, as well as sharper research insights gained from specialised, tailored client solutions'.
Synovate's home page is at www.synovate.com
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