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IRI's Kuehnle Joins Catalina
Catalina Marketing Corporation has announced the appointment of Edward Kuehnle, 50, as Executive VP and President of its Marketing Services division. Kuehnle joins from IRI North America where he was Group President.
Kuehnle has almost 30 years of CPG and pharmaceutical industry experience. In his six years at Information Resources, Inc. he helped managed the recent transition of ownership as well as being a key player in building the business. He has worked for companies including Pharmacia, Bristol Myers Squibb, Wyeth Consumer Healthcare, and Coopers & Lybrand.
Kuehnle will be responsible for directing the retailer and manufacturer teams of the Catalina Marketing Services division, and will introduce and leverage new products. According to CEO Dick Buell, he brings 'a formidable combination of consumer products industry knowledge, retailer and manufacturer strategic marketing experience, and sales and consulting expertise'.
St. Petersburg, Florida-based Catalina offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information and is online at www.catalinamarketing.com .
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