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Ad Spend Soars in China
Advertising expenditure in the Greater China Region soared by 27% last year according to figures from Chinese agency CTR Market Research and its partners admanGo in Hong Kong and Rainmaker in Taiwan. Total spend for 2004 amounted to RMB359.3bn versus RMB283.7bn in 2003. Figures are based on ratecard and including TV and print media only.
Ad spend in Mainland China grew by 25% to RMB193.5bn, while in Hong Kong it rose almost 15% to RMB39.8bn and in Taiwan 34% to RMB126bn. This gives Mainland China a 54% market share, Taiwan 35% and Hong Kong 11%.
Deputy General Manager of CTR Mr. Tian Tao says advertisers have been 'inspired with confidence' by the Chinese economy's fast growth rate and the overall favourable economic environment have, and adds that 'the well-performance of China team in Athens Olympic Games stimulated and further enhanced the investment of Olympic-related advertisement'.
Ms. Jennifer Ma, the Director of Sales & Marketing of admanGo, expects continued growth in 2005: 'The HK economy had a significant rebound in 2004, with visible fortunes generated by CEPA, relaxed travel restrictions for mainland visitors to HK and the resumption of government land sales'.
Mr. Wang Chilong, Chairman of Rainmaker-XKM International Corp, said the Taiwanese economy had ridden out the downturn in 2002 and got free from the impact of SARS in 2003, resulting in the significant increase in 2004.
CTR was founded in 1995, and subsequently became a joint venture between CITVC and TNS. It is online at www.cvsc-tns.com
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