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K-C Appoints Researcher to Key Role
Kimberly-Clark Corporation has appointed a veteran consumer goods marketer and researcher to the senior role of Vice President and Senior Marketing Officer. Kim Feil, formerly of PepsiCo and IRI among others, will take responsibility for marketing and brand-building across K-C's North Atlantic companies.
Feil's background includes consumer marketing at PepsiCo and Cadbury Schweppes. She joined Information Resources, Inc. (IRI) in 1998, and subsequently served as the CEO of Mosaic InfoForce, a joint venture between IRI and Mosaic providing retail insights and analyses to global CPG companies.
Steven Kalmanson, Group President - North Atlantic Personal Care, to whom she will report, says Feil 'brings a collaborative management style that fosters idea sharing and will deliver more value from our marketing suppliers', and that the appointment will 'help take K-C's Brand Equity Management initiatives to the next level'.
In this new position, Feil will oversee the North American and European Marketing Services groups, which include marketing research, media services, promotion and interactive services, as well as the company's design center. She will be responsible for establishing a Marketing Center of Excellence that emphasizes best practices and vigorous business processes among the company's brand teams and marketing specialists. Additionally, she will work with the company's marketing, research and customer development executives in creating and commercializing new-to-K-C and new-to-the-world products.
Kimberly-Clark's products are used by 1.3 billion people in more than 150 countries, and holds the No.1 or No.2 share position for its major brands in the majority of them. It is on the Web at www.kimberly-clark.com
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