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Nielsen Expands LiquorTrack Coverage
ACNielsen US has this week announced the successful expansion of its LiquorTrack sales information service in three more markets: Boston, Minneapolis, and New Jersey. The store sample in each of LiquorTrack's 13 local markets is being expanded and refined to provide a more comprehensive view of the channel.
The first phase, in 2004, covered expansion in Atlanta, Denver, New York, and Miami. The remaining markets are to be enhanced over the course of the next year.
According to Danny Brager, VP of the company's U.S. Beverage Alcohol Group, regulations preventing the sale of alcohol in food and drug stores in many states make liquor stores represent 'a vitally important class of trade for beverage alcohol manufacturers and their distributors. The enhancements we're making are enabling us to provide new insights into liquor store sales, distribution, pricing and promotion at a local market level'.
Other ACNielsen drinks trackers and services include Convenience Track, which monitors beer sales in convenience stores nationally and in 22 local markets; On-Premise Audits, which measure the presence of major distilled spirit brands in more than 2,600 restaurants, bars, nightclubs, hotels and recreational facilities; and its Centers of Excellence, which provide advanced analytics work in beverage alcohol pricing, promotion, assortment, merchandising, in-market new product testing, and marketing mix modeling. Its web site is at www.acnielsen.com
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