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Promotions for The Bliss Group
Data science-based marcoms business The Bliss Group has promoted Meghan Busch to Group Vice President and Emma Skultety to Vice President, Head of Paid Media.
 The Group brings together data science and storytelling skills to understand audiences and develop relevant messages to target them with 'precision, empathy and purpose'. Clients are located across the healthcare, financial, technology, business and professional sectors.
Busch (pictured above) joined the Group seven years ago after five years in public relations roles, and has since risen from Senior Account Executive to VP - she now becomes Group VP in the Financial Services Practice Group. She holds a Master's degree in Corporate and Public Communication from Monmouth University and a Bachelor's in Communication Studies from The College of New Jersey.
Skultety (pictured below), who holds a Bachelor's degree from the University of Connecticut, worked at Advertising Services firm Assembly Global and then Deloitte, before joining Bliss in September 2023, and was most recently VP Digital Media. In her new role she leads full-funnel digital marketing initiatives from strategy to execution in-platform.
This week's announcements follow the promotions of Sarah Dougherty and Sarah Eisler, in the autumn, to VPs in in the Professional Services and Bliss Impact practice groups, respectively. CEO Cortney Stapleton comments: 'These promotions reflect Bliss's commitment to recognizing exceptional talent and creating personalized growth paths that allow our team members to thrive in their unique areas of expertise. We are proud to invest in our people and create opportunities for advancement, which strengthen our leadership bench and enhance our ability to deliver insights-driven marketing communications that drive meaningful impact for our clients.'
Web site: www.theblissgrp.com .
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