Blue Yonder Strengthens Qual Team

Leeds-based agency Blue Yonder has appointed former Truth Consulting researcher Polly Jackson-Blease as an Associate Director in its Qualitative Team.

Blue Yonder is a full-service R&D and technical research firm with its own proprietary insights tech, and a consumer and sensory fieldwork solutions facility called Sense:lab.

Jackson-Blease (pictured) spent more than a decade as a Merchandiser at retail firms including Debenhams and New Look, as well as a spell freelance. She moved into insight as an Associate at Discover.ai in 2020, and most recently spent more than two and a half years at Truth, as a Senior Insight Planner and then an AD. At Truth, she played a key role in delivering strategic qualitative work across a wide range of sectors, and her expertise ranges from brand positioning and innovation to cultural insight and behavioural understanding.

'Polly's background in strategy means she brings a fresh perspective to R&D research', says Blue Yonder's Head of Qual and People, Karen Schofield. 'Her genuine interest in people and products is infectious, and she's had an immediate positive impact on both our clients and team.'

Web site: www.blueyonder.agency .