Veritonic Enhances Creative Measurement Solution

In New York, audio intelligence firm Veritonic has upgraded its Creative Measurement solution to provide a 'robust, end-to-end' audio asset testing and optimization service, with new features simplifying the setup process and strengthening team collaboration.

Veritonic's audio research and analytics platform helps creators, brands and advertisers test and measure the ROI of their assets and campaigns pre-market, in-market and post-campaign. In March it launched Audience Insights, a new solution combining device graph technology with self-reported listener data to promise 'precise, scalable and cost-effective demographic data' for podcast networks, advertisers and publishers.

The firm says the latest new capabilities bring to Creative Measurement the same intuitive functionality recently introduced in its Brand Lift solution - streamlining workflows while offering seamless collaboration within the platform. Users can now define study parameters more efficiently, invite colleagues to share at different and customizable levels of permission, and leave comments directly in the study setup process.

CEO and co-founder Scott Simonelli comments: 'These enhancements reflect our continued commitment to putting control, flexibility, and efficiency in the hands of our clients. Creative is the heart of audio performance, and with these updates, we're making it easier than ever to test, optimize, and align creative strategy across internal and external teams.'

Web site: www.veritonic.com .