Affordable Research Opens Doors to Help SME Clients

In New Jersey, former Synovate and Ipsos colleagues Barbara Deradorian and Carol George have teamed up to launch Affordable Research, a new consultancy promising to help small and medium-sized companies with customer insights and strategy.

Each co-founder brings more than thirty years' experience in the industry. Deradorian (pictured above) worked client side for four years at L'Oreal and Prudential, before joining the top-ten agency Synovate in 2002 - in eleven years there she rose to Senior Vice President while the company joined Ipsos. Since then she has worked at LRW, Phoenix Marketing International (three years as an EVP) and most recently five years as a freelancer. Fifteen years of her career have been focused on the OTC/HBA space, managing a wide range of research studies with consumers, patients and physicians.

George (pictured below) worked at MarketTools, then for four years at Synovate / Ipsos, also departing in 2013. Since then she has worked at Radius Global MR, Russell Research, Kantar TNS and most recently for five years as VP Account Services at Stagwell company Harris X. A trained qualitative moderator, her experience includes more than twenty-five years in custom research, across methodologies and customer segments, with in-depth knowledge of all stages of the innovation process, and other areas including brand and comms research, claims research, price testing and customer satisfaction.

The founders say they have 'been in the shoes' of small and medium-sized business owners, understand the challenges and opportunities facing them and will prioritise personalized attention and clear communication. Particular experience includes global / multi-country projects and secondary (desk) research, in sectors including oackaged goods, OTC and HBA; telecoms, Internet and devices; financial services; pet food and supplies; retail / restaurants; and home improvement.

Web site: www.affordable-research.com .