Consultancy Partnership for SightX

In New York, automated quant consumer research platform SightX has announced a strategic partnership with management consulting and professional services firm ZS, combining insights expertise with technology to offer 'deeper and faster' business intelligence for firms across sectors.

SightX's platform promises to simplify advanced research and analytics through a combination of AI and consumer psychology, and eighteen months ago was enhanced with an online AI consultant, Ada, which uses GenAI to streamline research analysis and reporting. Newly rebranded Konovo is an investor.

New partner ZS brings more than forty years' consulting pedigree and currently employs more than 13,000 people in 35 offices worldwide.

'Traditional research often forces brands to choose between depth and efficiency,' says SightX co-CEO Tim Lawton (pictured). 'With ZS, we're helping organizations make smarter, faster decisions without sacrificing the quality of insights. With research being done faster, without losing its richness, brands get time back in their day to focus on applying those insights to grow their business.'

Web sites are at www.zs.com and www.sightx.io .