Flat Quarter, Cautious Outlook for Comscore

Comscore has reported flat financial results for the quarter ended March 31st, with revenue down 1.3% to $85.7m and adjusted EBITDA little changed at $7.4m ($7.2m in Q1 2024).

In reported terms the firm made a net loss of $4.0m compared to $1.1m in Q1 2024. Revenue for its Content & Ad Measurement services grew 0.8%, with higher renewals and new business in local TV and a 20.5% increase in cross-platform revenue offset by a decline in revenue from national TV and syndicated digital products. Meanwhile revenue from Research & Insight Solutions was down fully 11.5%, primarily due to lower sales of some custom digital products.

CEO Jon Carpenter (pictured) pointed to the double-digit growth in cross-platform and local offerings, as well as the award of additional MRC accreditation of the company's demos, expanding upon the national and local accreditation received last year. 'Comscore remains the only MRC-accredited national and local TV measurement service.' Carpenter says the firm is 'cautious' regarding the future of 'the portions of its business that are dependent on ad spend', and expects Q2 revenue to be in line with Q1. This means full year revenue forecasts are now in the low end of the revenue range, between $360m and $370m, while the firm expects an adjusted EBITDA margin (excluding FX impact) of between 12% and 15%.

Web site: www.comscore.com .