Seed Funds for Pricing Strategy Firm Priceagent

Stockholm-based pricing optimization and market intelligence specialist Priceagent has raised $550,000 in seed funding, for use in recruiting, sales expansion and global roll-out of its self-service platform.

Priceagent's platform uses real-time data and advanced analytics to help businesses hone their pricing strategy and drive growth, and includes the ability to run price sensitivity tests in minutes, using real consumer feedback. Its data on buyer willingness-to-pay is drawn from a pool of more than 300 million verified consumers worldwide. Last autumn the firm appointed former Cint exec Oscar Carlsson as an advisor, and former Cint execs are among the angel investors for this round, which also includes the firm's founders.

CEO and co-founder Robert Tinterov (pictured) comments: 'Too many brands are still pricing by habit, by hope, or by copying competitors. That doesn't cut it any more. We're here to put an end to 'hope-and-copy' pricing and show companies exactly what they should charge, based on real customer willingness to pay, not guesswork. As trade wars intensify, this information is needed more than ever.'

Priceagent is already being used by more than 1,500 brands across 45+ countries. Web site: www.priceagent.com .