PRS IN VIVO Hires to Boost Retail Labs Offer

Shopper insights specialist PRS IN VIVO has appointed Maimoonah Ahmed as Senior Project Manager, based in London.

The company was formed in 1972 and applies behavioral science and technology to understand customers. Its offer includes a global network of high-tech Retail Labs to measure consumer shopper experience, and the firm says clients are increasingly recognising the value of the immersive insights these provide - the appointment will help it meet this growing demand.

Ahmed (pictured) joins with more than seven years of MR industry experience, across a range of sectors including FMCG, pharmaceuticals and technology. She worked in field and project management roles in a number of agencies over five years before joining Research Partnership in 2023 as a Field Executive, then Horizon Strategy as an Operations and Project Manager. Her work has included managing complex, multi-market projects with a focus on precision, organisation and effective problem-solving; and she brings cultural and linguistic insight to the role, with fluency in Urdu, Punjabi, and several South Asian dialects.

'We're thrilled to welcome Maimoonah to the team,' says MD Patrick Young. ''Her appointment strengthens our ability to support clients with high-quality in-person research and further accelerates the momentum we're seeing in our Retail Labs, underscored by the recent opening of our Sensory Room for dedicated UX & Sensory research.'

The firm is on the web at www.prs-invivo-group.com .