Former Netflix Ad Sales VP Joins Board of Kochava

Real-time attribution and measurement data firm Kochava has added Peter Naylor, most recently VP of Advertising Sales at Netflix, to its board of directors.

Kochava helps marketers establish identity, define and activate audiences, and measure and optimize their marketing across connected devices. Its offering includes omnichannel, multi-touch attribution, marketing mix modelling and real-time incremental measurement. The firm partners with Comscore for measurement of linear TV ad campaigns.

Naylor (pictured) brings more than two decades of experience as a global ad sales executive, and at Netflix played a key role in developing the advertising business. Earlier he worked at Snap, Hulu and NBCU, building strategies and teams that launched advertising products and digital content offerings. At Kochava, he will offer strategic guidance and help steer the company's ongoing innovation and expansion.

Company founder and CEO Charles Manning comments: 'Peter's deep expertise in building successful advertising businesses and his track record of driving growth at some of the world's most prominent media companies make him an invaluable addition to our board.'

Web site: www.kochava.com .