iSpot Appoints Millman as Chief Scientist

In the US, cross-platform TV ad measurement company iSpot has brought in industry veteran Steven Millman as its Chief Scientist.

iSpot's platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact. Its measurement of TV-device impressions and second-by-second attention for all TV ads takes a persistent, unified approach across linear, time-shifted, VOD, streaming and out-of-home (OOH) environments, and is used as a currency for ad trading. In the last two years it has acquired TV ad impact measurement company 605 and added a dedicated streaming measurement offering, with metrics for tracking audience consumption of CTV advertising.

Millman brings more than two decades of experience leading market and advertising research teams, as well as in political and management consulting. Last year he was awarded as the Market Research Council's Hall of Fame Change Maker. His work has focused on scaling data science organizations and driving measurable impact through advanced analytics and machine learning, most recently at Dynata, where he served as Global Head of Research and Data Science. Earlier he worked as Chief Scientist at MRI-Simmons, and SVP Head of Research at comScore. An ARF Board Director, he currently serves as an Adjunct Professor at New York University, teaching the use of AI and LLMs in MR organizations.

In his new role, he will lead the evolution of iSpot's data science strategy across Creative, Audience and Outcomes measurement. CEO and founder Sean Muller comments: 'Millman brings unmatched expertise in measurement and analytics that will strengthen our strategic vision and execution, extending the value iSpot brings to both brands and publishers.'

The firm was founded in Bellevue, WA in 2012, has offices in major cities across the US and is online at www.ispot.tv .