Clevertouch Launches Martech Benchmarking Platform

Marketing tech advisory firm Clevertouch Consulting has launched a benchmarking and insights platform called MartechIQ, designed to tell client companies how well their martech is performing, in areas including campaign metrics, platform integration, CX management and data effectiveness.

Clevertouch aims to help clients 'make sense of their martech investment and prove the ROI', and introduced the concept of 'the Martech Spine', which is primarily based around marketing automation and marketing cloud platforms.

The new platform has been developed in collaboration with clients including ABB, Ascential, BT, Deloitte and Robert Walters, and promises marketers the ability to benchmark against industry peers, diagnose strengths and weaknesses, predict future capability needs, and get tailored recommendations to drive ROI.

The firm has also launched Martech Platform Support Services, offering bespoke, expert assistance in the optimization of marketing automation, specifically for users of Adobe Marketo, Salesforce Marketing Cloud and Salesforce Pardot. The service offers guaranteed response times as fast as one hour, and support from a highly experienced UK-based team, managed through a portal.

Clevertouch CEO and co-founder Adam Sharp (pictured) says of the launches: 'For too long, marketers have poured millions into martech platforms, yet most can't say with confidence what's working and what's not. MartechIQ puts science behind the spend, showing exactly how teams compare to peers and what they can do to get more from their tech. Pair that with our new hands-on support services, and you've got everything you need to go from martech chaos to martech clarity.'

Details are at www.clever-touch.com/products/martechiq .