London Launch for Data Cleaning Firm Purify

A new research software company, Purify Intelligence, has been opened in London by former Kynetec head of Data Viz Andrew Le Breuilly, focused on cleaning and readying data for analysis.

Purify's tools allow businesses to automatically cleanse, structure and transform raw survey data into formats ready for AI, analytics and business intelligence platforms such as Power BI, Tableau, Snowflake and Databricks, eliminating the time-consuming manual effort typically required. The software taps data engineering best practices, including medallion architecture and dimensional modelling.

Le Breuilly (pictured) is currently the owner of visualisation consultancy business Arrowstream, and for the launch has teamed up with former Delineate CEO Ben Leet, former CCO of Rest Less Paul Albert, and former Global Head of IT at Kynetec, Cameron McAnsh.

'We're launching Purify Intelligence at a time when companies are under increasing pressure to make smarter decisions, faster' says Le Breuilly. 'Surveys offer rich insight into customer and employee sentiment, but all too often that data gets stuck in static reports or spreadsheets. Our goal is to unlock that value by making survey data fully interoperable with the modern data stack, and ultimately, accessible to AI. I'm incredibly excited about what this unlocks for research teams and data leaders alike.'

The software is now available on a closed beta and will be rolling out fully in the coming months. Web site: www.purifyintelligence.com .