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Sympler Rebrands as Okay Human
In New York City, chat-based research company Sympler has announced it is rebranding to Okay Human, reflecting 'a bold commitment to keeping humanity at the heart of understanding consumer behavior', in an age of AI and algorithmic solutions.
 The firm says its proprietary conversational technology enables more robust and honest conversation, tapping into subconscious fears and desires, which are the true drivers of consumer behavior - unlike traditional methods which it says flatten emotion. Methods include private chat, projective play, and modern ethnographic techniques, and the company notes 'Our spaces are intimate, our prompts are weird, and the truths we find are anything but boring.'
With the rebrand, at a time when 'the world is both enchanted by and overwhelmed with the promises of AI', Okay Human says it is choosing a different path - 'not one that resists technology, nor overly leans on it, but one that uses it to enhance our human abilities of connection, empathy, and imagination.'
Co-founder Ben Jenkins notes, 'After years of training ourselves to think and behave like machines, the latest tech is now behaving less predictably. That makes this the perfect moment to celebrate and recapture what humans do best - imagination, play, and a little magic.' Alexander Kane, also co-founder, adds: 'We believe the most powerful insights come not from data alone, but from the messy, imaginative, emotional truth of being human. That's what we're here to protect and celebrate.'
Okay Human has a new visual identity and a new web site at www.okayhuman.com .
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