Ipsos Debuts 'Total Access' in India

Ipsos India has rolled out an approach called Total Access, which aims to ensure rigorous and reliable coverage of 'the widest representation of consumers' in a country with a vast diversity of consumer segments and demographics.

The approach, now being implemented with immediate effect, combines five research modes - mobile, online, hybrid, multi-mode and off-line - to maximise and diversify response while providing comparability of results. According to Chief Client Officer Geeta Lobo, the move addresses key concerns on the representativeness of data, and removes the need for clients to work with a number of different agencies in order to cover different demographics.

'Total Access provides the transformational benefits of scale,' says country CEO Amit Adarkar, 'a wide array of socio-economic consuming class, across rural and urban towns, languages, literacy levels and internet access - with authentic and human verified responses.

'Streamlining our processes and integrating services for data collection imply that clients will now have access to 3.5 million panel members (biggest Indian panel base), mobile first surveys, quality checks, mobile first surveys, multiple languages, access to Ipsos IP solutions, DIY capabilities, automated reporting via dashboard display of key indicators, customizable enquiry, and add-ons like moderation, translation services and AI based transcription. All under one roof.'

Home page: www.ipsos.com .