Kantar Appoints CEO for The Americas

Kantar has appointed dentsu exec Jeff Greenspoon as CEO for the Americas, effective from 4th August and reporting to Global CEO Chris Jansen. Chief Client Officer Wayne Levings has served as leader of the Americas business for the past two years, but will now return to the UK and focus on his CCO role.

Greenspoon, who also joins the Group Executive Team, currently serves as dentsu's Chief Global Client Officer and Chief Business Officer for the Americas, leading global client engagements and innovation initiatives. He joined the Japan-based global marcoms group in 2014 with its acquisition of digital creative firm acquired SPOKE, of which he was co-founder and CEO, and has served also as dentsu's Chief Product Officer, CEO of Canada and Global President of Integrated Solutions. He graduated from Ivey Business School at Western University, in Canada, where he remains an Entrepreneur-in-Residence.

Jansen says Greenspoon brings 'a wealth of experience in entrepreneurship, marketing and strategy' to the company. He comments: 'His deep understanding of the marketing ecosystem, global client C-suite experience, and proven track record of building high-performing teams make him a great fit for Kantar and our Americas business. His fresh perspectives and passion for growth make him a powerful addition to our Executive Team. I'm confident our teams and clients will be struck - as I was - by his energy, creativity, and commitment to client impact.'

Group home page: www.kantar.com .