Maru Brand Retired as Firm Becomes Harris Poll UK

Marcoms group Stagwell has rebranded its UK research consultancy Maru as 'The Harris Poll UK'.

The Harris Poll, established in 1963 and one of the world's longest-running public opinion research firms, has been part of Stagwell since 2017, and Maru since 2022. The two companies have worked together closely for more than two years, integrating their services and skills. Maru's UK legal entity, leadership, operations and services remain unchanged.

With the companies integrated, the group says clients will benefit from expanded research capabilities, faster innovation, and access to global thought leadership through The Harris Poll network.

Sarah Beams (pictured), now MD of The Harris Poll UK, comments: 'Becoming the UK branch of the globally respected Harris Poll brand maintains the local expertise we're known for, backed by a name that better reflects the depth and impact of our work.' John Gerzema, CEO of The Harris Poll adds: 'This rebrand reflects our commitment to building a unified, insight-driven organisation across markets. The UK team brings proven capability, strategic thinking, and real energy to everything they do, and we're proud to have them representing The Harris Poll brand as we move forward together under one name.'

Web sites: www.stagwellglobal.com and www.theharrispoll.com .