Predictive Intelligence Firm CRED Secures $15m

In San Francisco, AI-powered predictive intelligence platform CRED has raised $15m in seed funding, and announced it is exiting 'stealth mode'. The firm will invest in product development, data models and staff recruitment, and will move beyond its first vertical - Sports & Entertainment - into other sectors.

CRED's software combines data from internal business systems with real-time external market signals, and data from more than 200m companies, providing clients with intelligence on which prospects are likely to convert, which customers are at risk of churning, and when competitors are vulnerable. Recommendations and action points are ranked, and are customised for each use case. The company has recently opened a new office in San Francisco and says it is actively hiring across data, sales, engineering, product and customer success teams.

The seed round was led by defy.vc with participation from more than half a dozen other firms and individuals.

Jon Carr-Harris, founder and CEO of CRED, comments: 'We're in the age of AI where contextual data can now lead to profound business outcomes... We're thrilled to prepare the company for its next chapter of growth and grateful for all the support we've had from Neil Sequeira at Defy and our incredible group of investors and customers.'

Web site: www.credplatform.com .