Material Partners with Digital Experience Firm Optimizely

Insights, marketing and innovation group Material has announced a strategic partnership with digital experience platform provider Optimizely.

Material grew out of research agency LRW, which was established in 1992 and made a mass of acquisitions in the 2010s to expand beyond its MR roots and offer a much broader range of strategic consulting services. Its new partner provides an integrated digital experience platform known as Optimizely One, with features for marketers including content management, content marketing, commerce, data and personalization tools and web and feature experimentation functionality.

The partnership will allow Material to offer scalable, AI-powered personalized digital experience solutions across channels. Dan Persson (pictured), Material's VP of Technology comments: 'We're deeply committed to helping businesses activate customer data in ways that help brands meet consumer expectations. Optimizely is an ideal partner to help unlock the future of digital experiences.' Jessica Dannemann, Chief Partner Officer at Optimizely adds: 'The Material team has already proven to be a valued partner by helping growing companies deliver the industry's best end-to-end digital experiences with the Optimizely product portfolio.'

Web sites are at www.optimizely.com and www.materialplus.io .