GlobalData Buys Trends Analysis Firm Stylus

London-based data and tech firm GlobalData has acquired trends intelligence business Stylus, for an undisclosed sum.

GlobalData was previously known as Progressive Digital Media, and is led by Datamonitor founder Mike Danson. The firm provides industry data, expert analysis and tech solutions in one platform, to help clients in a wide range of sectors anticipate changes and innovate successfully. Stylus, which has offices in the UK and US, analyses and forecasts consumer trends, also in support of business decision-making. The combination will give Stylus access to GlobalData's resources, regional scale, data and AI systems, to develop solutions for deeper insights and more advanced analysis.

Specifically, the firms say data from GlobalData's recently acquired Ai Palette will feed into Stylus' consumer trends analysis, brand scorecards and consumer sentiment tracking; and the deal will boost Stylus' quarterly consumer surveys on international consumer lifestyle trends and spending priorities, its analysis of brands' online ad strategies, and its cross-industry product launches.

Max Worth (pictured), previously Managing Director of Stylus comments: 'This week's announcement marks a pivotal moment and the start of an exciting new era for Stylus. I'm incredibly proud of what the team have achieved and built over the past fifteen years. Stylus has played a critical role in redefining the trends landscape - shifting the industry from narrow silos to a dynamic, cross-sector powerhouse. And now, with GlobalData, I believe we will be uniquely positioned to bring in a new era of trends intelligence.'

The firms are online at www.stylus.com and www.globaldata.com .