Datasembly Unveils Compass CPG Intelligence Platform

In the USA, real-time product pricing, promotions and assortment data provider Datasembly has launched a new platform called Compass, providing CPG brands and retailers with up-to-the-minute market intelligence.

The firm collects hyper-local, real-time data from 150,000 retail, grocery and QSR locations across North America, and delivers insights based on this via a web app. Compass organizes this data into 'an intuitive, category-first platform that eliminates delays and the need for data harmonization.' Users can access fully transparent, shareable insights across every retailer, product and store, with key features including competitive intelligence updates, granular insights to optimize promotional strategy, collaborative planning across teams, category management and market gap analysis. Dashboards can be customized to provide alerts and side-by-side retailer comparisons.

'The pace of change in grocery has outstripped the capabilities of traditional analytics,' comments company President Dan Vanchieri (pictured). 'Compass meets this moment by eliminating lag, fragmentation, and guesswork from market intelligence. With Compass, CPG teams can finally see, understand, and act on what's happening in real time - at a time when speed and precision are mission-critical.'

Web site: www.datasembly.com/compass .