Further Roll-Out for Comscore Social Media Metrics

Comscore has added 'Social Incremental' metrics to its MMX Platform suite for nine new markets, including three each in Asia and Latin America.

The enhanced service provides a deduplicated view of audiences across desktop, mobile and social, allowing publishers and brands to measure their comprehensive total digital population. The nine countries are Chile, Colombia, Peru, Germany, Ireland, Taiwan, Indonesia, Malaysia and Australia; and the service is already available in the rest of Europe's big 5 economies, the USA, Canada, India, Argentina, Brazil and Mexico.

Alejandro Fosk (pictured), EVP International at Comscore, states: 'Comscore's methodology efficiently organizes data with precision and uncovers interconnections across platforms. This enables us to provide unique reach metrics that now encompass Social. It's a solution only made possible by the massive scale of Comscore's proprietary digital panel. Our Social Incremental methodology is enhanced with privacy and allows publishers with significant social presence to capture and monetize more of the value of their deduplicated audiences across their entire footprint.'

Web site: www.comscore.com .