Tenetic Partners for Secure Data Collaboration

Recently formed real-time ad insights and intelligence platform Tenetic has a new partner in data management and cryptography company Karlsgate.

Launched in the Spring by an A-list line-up of MR industry figures led by Circana Chairman Tod Johson, Tenetic promises actionable insights for media companies and advertising agencies, with initial coverage of more than 200 local US markets, and already processing 'trillions' of consumer behavioral attributes across hundreds of millions of US consumers.

Karlsgate's Protected Data Pipelines software simplifies and manages data collaboration at scale, using a patented cryptographic protocol which allows partners to match records using personal information without sharing that information or moving sensitive data. Tenetic says integrating this technology will allow it to offer secure, efficient and scalable data collaboration across its partner network, while protecting sensitive information 'every step of the way.'

Chris Wilson (pictured), CEO of Tenetic says, 'Karlsgate helps us remove long-standing barriers to partner collaboration. With [its] technology, we can deliver privacy-first insights with the flexibility, speed and scale our clients expect.' Karlsgate Chief Exec Brian Mullin adds: 'Tenetic is building the kind of insights infrastructure today's media and advertising ecosystem demands. Our Protected Data Pipelines give them the ability to collaborate securely across partners, without exposing personal information.'

Home pages are at www.tenetic.com and www.karlsgate.com .